I help companies win customers and keep them. And I fix the pipeline that's slowing you down.

I'm Danielle. I help founders and CEOs grow their software and service businesses, venture-backed or privately owned, from Series A through to a sale.

Win customers

Figure out which market to go after, and what to say so people buy
Set up the sales team, the process, and the pipeline, so deals stop falling through cracks
Find the right mix of inbound, outbound, events, and partners
Get sales and marketing working from the same playbook

Sales · Marketing · Growth

Keep and grow customers

Spot the customers who might leave, before they do
Turn renewals from a scramble into a system, with check-ins customers actually value
Market and sell to the customers you already have, so accounts grow
Get pricing right for the customers who've been with you forever

Chief Customer Officer · Customer Success

Put AI to work

Find the few places AI actually pays off in your business
Set up Claude for Teams or Enterprise the right way, safe and ready from day one
Build workflows that move real numbers, across sales, marketing, operations, and finance
Get your people actually using it, which is the hard part
Put a number on what it saves. Keep what earns its place, cut what doesn't

Chief AI Officer

Three ways to work with me

Sprint

Good for: one urgent, named problem. Ninety days, fixed price. The first three weeks are the diagnosis. At day 21 you'll know exactly what's wrong and what it's worth. If it's not worth fixing, you can stop there.

Fractional

Good for: a leadership gap you're not ready to hire for. Ongoing. I join your team and own a piece of the machine. Every quarter we decide together what I own next. Six months to start.

Deal support

Good for: before you buy, after you close, or one to three years before you sell. Buying a competitor or an add-on. Getting a newly acquired company running the way it should. And getting the numbers and the growth story in shape long before a raise or a sale. From my M&A years.

About me

My whole career has been the same job in different rooms: audit at EY, M&A at KPMG on both sides of the table, an MBA from Booth, then five years inside a Chicago software company where I ran sales, product and customer marketing, BD and partnerships, and product growth, up to VP. Along the way I opened new markets, built product-led growth motions, and signed some of our largest partnerships, the kind that drove 30% or more of revenue each year. Growth has a lot of moving parts. I've run all of them.

I also spent a year reading hundreds of small businesses as a buyer. It changed how I look at every company: what would this be worth to someone else, and what's standing in the way.

These days I spend my time working with leadership teams, founders, CEOs, and acquirers, helping them grow their businesses without the full-time cost.

I live in Chicago with my husband and our three little kids. Outside the day job, I write AI After Carpool, a newsletter and community on Substack for parents figuring out AI, and I speak about building, AI, and motherhood.

I'm a swiss army knife operator: hand me the broken, measurable thing and I'll run whatever it takes to fix it.

Tell me what's stuck.

Thirty minutes, no pitch. Bring the number that's bothering you.

Book a call

Or email me: danielle@numeriqadvisors.com