FRACTIONAL EXECUTIVE OR PROJECT-BASED

Win customers. Keep them. Grow them.

I help founder-led services and software companies get new customers, keep the ones they have, and build the systems so it all runs.

Email me

WHAT I DO

Three things. That's the menu.

GO-TO-MARKET

Getting new customers

Call me when

Sales are flat
You want to go after a new market
The founder is still the only one who can sell

What I do

Pick the market and the customers to go after
Write the pitch so people get it fast
Build the sales steps your team follows
Set up a weekly check on every deal

RETENTION AND GROWTH

Keeping and growing customers

Call me when

Customers leave after the first year
They don't use what they paid for
Your prices haven't moved in years

What I do

Map every step a customer goes through with you
Fix the spots where it breaks
Set up check-ins and early warning signs
Update pricing and packages

SYSTEMS, OPS AND AI

The systems behind it

Call me when

Everything lives in spreadsheets and one person's head
Meetings don't lead anywhere
Your team does the same work by hand every week

What I do

Set up one page of weekly numbers and clear owners
Run one weekly meeting that ends in decisions
Clean up the tools you already pay for
Add AI where it saves your team time

FRACTIONAL EXECUTIVE

I join your team on set days each week, for a set number of months. I run the work and leave your team owning it.

PROJECT

One problem, a clear scope, a set end date. Like a pricing reset, a new market launch or fixing where customers drop off.

RESULTS

A few things I've done.

KEEPING AND GROWING CUSTOMERS

Prices up to 25%

Who: B2B software company (I was VP)

The problem: Prices hadn't moved in years, and a lot of customers weren't using what they paid for.

What I did: Rebuilt how we checked in with customers, added a simple score to spot customers at risk early, and repackaged pricing into tiers.

What happened: Prices went up as much as 25%, including for long-time customers. Product use went up as much as 15%. More customers stayed and spent more.

GETTING NEW CUSTOMERS

A new market, on target

Who: Same B2B software company

The problem: The company wanted to grow into a new market and had no way in.

What I did: Picked who to go after, built the pitch and the sales steps, and led the sales team into the launch. I also signed one of the biggest partnerships in the company's history.

What happened: We hit our sales targets for the new market, and that partnership drove over 30% of revenue growth.

THE SYSTEMS BEHIND IT

Weekly numbers in one place

Who: A logistics business (fractional COO)

The problem: Pricing, proposals and money numbers were scattered across people and spreadsheets.

What I did: Took over pricing and proposals for new customers and partners, set up the team's AI workspace and connected it to their accounting software.

ABOUT

Hi, I'm Danielle.

I've spent 16+ years learning how companies make money, both in deals and inside the business. In M&A, I learned to look at companies being bought or sold and understand where value could be created. Then I spent almost five years as a VP at a B2B software company, owning the full revenue cycle: marketing, sales, partnerships, account management and pricing.

I know how to look at a business and see what could make it more valuable. I also know what it takes to turn that into a playbook and own the work through execution. Now I do that for founder-led companies, as a fractional executive or by the project, and leave the team owning it.

TECH VP · FULL REVENUE CYCLE · M&A AND DEALS · CHICAGO BOOTH MBA

Tell me what's going on. I'll tell you if I can help.

Email me

danielle@numeriqadvisors.com